According to an NTUC Learning Hub survey, digital marketing grew in importance as the top digital skill needed for business viability in the post-pandemic era. Ranked number one, it is voted by half of employers in 2021 versus 44% of them in 2020. Below is a table by NTUC of the top ten skills that are desired by employers. The second digital skills desired by employers will be data analysis at 36% followed by project management at 35%.

Having taken digital marketing by NTUC, I have written the 5 advantages of digital marketing in my previous blog post here.